ODNtuk

Product designer · Design operations & program management

I design with conviction, data and research, then let real people prove it.

I'm OD Ntuk. My experience covers UI engineering, product architecture, design and design operations, from 0 to 1 platforms at Kaplan and Meta AI to a rental marketplace of my own. I'm a big proponent of lean UX. I drive the work with prototypes that get tested often, so we find the right fit and approach early.

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Portrait of OD Ntuk

Selected work · Product design

New products, taken from an idea to something people use.

A Motomo listing page on a laptop and an iPhone

Motomo · Founder & Product Lead · 2026

A verified marketplace for month to month rentals

I host on Airbnb and manage rentals in Brooklyn and Philadelphia, so I knew where flexible renting breaks. Motomo verifies renters and listings once, with no application fees. It’s an active project, and I’m still designing and testing to find product market fit.

  • 0 to 1
  • Marketplace
  • Lean UX
  • AI workflow
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Whimtales on a laptop and a tablet

Whimtales · Product Advisor · 2026

Picture books written around what a child loves

A personalized picture book app founded and built by my client Roven. I helped choose the name and the logo, and I advise on usability and product direction, including starting with picture books for readers ages 3 to 7 before taking on chapter books.

  • AI product
  • Product direction
  • Naming and brand
  • Usability
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PyTorch Live app walkthrough on a laptop

Meta AI · Product Design Manager · 2020 to 2022

Turning AI research into demos people could try

As design manager, I oversaw a team of up to seven designers building AI demos around research models, steering the work with guidance, suggestions and feedback. Two shipped externally and one was shared by Meta’s CEO.

  • AI demos
  • Design system
  • Team lead
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Kaplan gradebook prototype on a laptop

Kaplan · UX Manager · 2018 to 2020

A 0 to 1 learning platform for students and teachers

I took inconsistent legacy course screens to one design system, made the case for an adaptive mobile experience, and validated new educator tools with teachers.

  • 0 to 1
  • B2B and B2C
  • Design system
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Redesign concept of Kaplan Question of the Day on three phones

Kaplan · iOS app · 2020

Free daily questions that build a study habit

An iOS app that serves three free sample questions every 24 hours, so students can try Kaplan’s material before buying a course. Shown here as a concept of how I’d redesign it with today’s mobile patterns.

  • iOS
  • MVP
  • Redesign concept
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Earlier work · UX Lead and Product Architect

Apps and web products from earlier in my career.

Oathocracy · iOS · 2015

Oathocracy

Handshake agreements with a reputation for keeping them. Shown as a modern redesign concept.

ThoseNights · iOS · 2015

ThoseNights

A social calendar that tracks your nights for you. Shown as a modern redesign concept.

BET · Responsive web · 2016

Photo Galleries

A gallery redesign that raised page views per visit by 332%.

Approach

How I design today.

Modern, prototype first and lean. I get real software in front of real people quickly, then let what they do shape the next build.

  1. Start from conviction and data

    Deep knowledge of the space, backed by data and research, shapes the bet before a single screen is drawn.

  2. Prototype first

    Clickable prototypes that feel like the real product, instead of static mockups.

  3. Test lean

    Short build, test and learn loops with the people who will actually use it, run through tools like Userbrain and Maze.

  4. AI in the workflow

    Claude connected to my tools through MCP, with the PRD and style guide kept as Markdown.

Empathize→Define→Ideate→Prototype→Test↺
  • Claude
  • Figma
  • Mobbin
  • Userbrain
  • Maze
  • Netlify prototypes
  • Markdown docs

Selected work · Design operations

Making design teams run better.

Internal tools, automations and research pipelines that save the team time and money.

Designing the tools behind the design team

A software request flow that steers people to the right seat, and AI automations that took recurring ops work off the team’s plate.

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Resurrecting internal research recruiting

Rebuilding the research panel cut research spend, and the people it found exposed a missing pricing package for small businesses.

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About

Systems thinking from an engineering background.

I started out writing front end code, moved into product architecture, then into UX and product design.

That background shapes how I design. I think in systems, with reusable patterns that are easy to build, so a design holds up once engineers pick it up and keeps working as the product grows.

I enjoy collaborating, over communicating and getting a room aligned, whether that's with sticky notes and dot votes or a working prototype.

  1. 2023 to now
    Design Operations and Product DesignFounder & Product Lead at Motomo this year. Design operations for Thumbtack and Pluralsight before that.
  2. 2020 to 2022
    Product Design Manager, Meta AIOversaw a team of up to 7 designers building AI demos
  3. 2018 to 2020
    UX Manager, Kaplan0 to 1 learning platform and design system
  4. 2015 to 2018
    UX and Product DesignClient apps at HappyFunCorp and the BET photo galleries
  5. 2009 to 2015
    Product ArchitectShaping how products were structured and built
  6. 2004 to 2009
    UI EngineerWhere it started, building interfaces in code